Services

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Market Segmentation

We conduct comprehensive studies to understand your customer need and wants and divide them into meaningful segments to optimize market research and targeting. We identify potential segments, enabling you to take a segmented approach toward the market and helping your business in time and resource efficiency.

Social Needs and Impact Analysis

Profit maximization is not the only goal and focus of business anymore. We work with you to identify your company's social agenda and programs and asses those programs against the communities needs. In addition, we track the progress and impacts of social programs on the community and recommend improvement plans and actions during and after the implementation. We provide social impact analyses that help your company enrich stakeholders' capitalism and enable profit generation for the stakeholders to touch the double goal of helping the communities that serve the industry, as well as a healthy profit maximization scheme.

Brand Tracking

We continuously measure your brand’s health, analyzing how consumers buy and use your products and what they think and feel about the brand itself. We will highlight which brand initiatives positively impact sales, and isolate brand initiatives with less meaningful impact, enabling a more targeted approach for improvement. In brand tracking initiatives, we gather customer feedback, analyze the data, and determine what matters to consumer/customers. Tracking enables you to enhance your product or service in line with customers’ needs and wants.

Opportunity Value Analysis

By conducting comprehensive research, our team creates a measurable way to identify opportunities and predict the success of products and services by focusing on the user’s point of view. By aligning your company’s values and priorities, we will generate a clear roadmap that will guide stakeholders to produce a product that aligns with consumers’ idealized lifestyles.

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Marketing Overview Research Analysis Concept

Market trends and Consumer Insights

Lajwards' team of experts helps you map market trends and customer insights so your company can efficiently and effectively find and influence the factors that affect customers' attitudes and behavior. We will study your market, find the right trends for your product and services, and identify the factors influencing consumer behavior. Further, our team of experts will evaluate your competitors against the market trend and find the intervention point and opportunity that could boost your company's customer engagement and product usage.

Customer Satisfaction & Loyalty

Market research is built on the foundation of measuring service quality. Choosing a brand is primarily driven by convenience, security, and products. Lajwards will deliver tailored recommendations for managing Customer Service, Satisfaction, and Loyalty to enhance customer satisfaction and brand loyalty, reduce attrition, and boost acquisition. We will also offer industry benchmarks and norms that enable your company to work for strengthening consumer engagement.